Experiencing your Beer
With the Great American Beer Festival (GABF) in Denver this week, we thought it might be fun to explore how preferences are formed using beer as a backdrop. Like many people, I keep my own favorite...
View ArticleHow Conversations Helped Showtime & Sun Products
We are really lucky to work with clients who know the power of qualitative research, aren’t afraid to push the envelope and enjoy collaborating with us on customized approaches to get them where they...
View ArticleMy Top Four Funniest Market Research Videos
I love videos, especially ones that depict what I do for a living in a humorous way. As with everything, people have a pre-conceived notion about market research. Admittedly, I did as well before I...
View ArticleiModerate makes the Inc. 5000 list
I couldn’t be happier to announce that for the 2nd year, iModerate Research Technologies has made the Inc. 500|5000 list. The list represents the most comprehensive look at the most important segment...
View ArticleLessons Learned from Reebok|CrossFit Facebook Fans
Going to the Market Research Event in Boca Raton? If so, we would love for you to join us for our presentation with JD Pike, Director of Consumer/Business Insights Group at Reebok, at 2:45 on 11/13....
View ArticleClients for Life – Our latest book club endeavor
One of our favorite things to do at iModerate is to learn something new. So we decided to come together and form a book club to keep us up-to-date on industry topics such as the latest trends in market...
View ArticleWhat clients really want from their research partners
Every service organization from law firms to design firms to research firms, value the relationships they create and maintain with their clients.These long-standing relationships create return...
View ArticleThe Hub takes Five Minutes with Adam Rossow, Partner and Head of Marketing
Adam Rossow, Partner and Head of Marketing at iModerate, was recently featured in The Hub’s Five Minutes With series. Check out Adam’s interview to hear his perspective on what’s up next for marketers,...
View ArticleThe Hub’s Q&A with Adam Rossow, Partner and Head of Marketing
Editor’s Note: This blog post was originally published on The Hub as part of their ‘Five Minutes With’ series. What are your biggest opportunities & challenges for next 12-24 months? I’ll begin...
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